welcome
Make Christmas Your Season To Sparkle
Helping small businesses boost festive visibility and sales, supporting media with expert insight, and inspiring Christmas lovers with joyful ideas.
STOP PRESS: The Christmas Trends Playbook 2026 is here!
Discover the trends shaping Christmas 2026 and turn them into products, marketing and displays your customers will love.
About
Hi! I’m Hannah…
Aka The Christmas Insider – a year-round Christmas creator, researcher and writer.
I help small businesses, creators and Christmas lovers celebrate with more meaning, magic and momentum. Rooted in tradition, shaped by trends, and brought to life with personality.
Through practical strategy, marketing advice and story-led seasonal insight, I support product-based businesses and festive professionals to show up and shine bright when it matters most. I’m also the founder and editor of Jolly Festive, a global Christmas blog inspiring families to create magical festive memories in their own way.
Is This You?
You’ll Fit Right In If…
You’re a small brand, creative business or festive professional who wants to grow with purpose. You care about crafting thoughtful products, meaningful experiences and beautiful designs, and you know your business deserves strong Christmas sales.
But being heard above the noise of the hectic festive marketplace can feel as tricky as squeezing down a chimney on Christmas Eve. It’s frustrating watching louder, more aggressive marketing steal the spotlight, especially when it doesn’t reflect what matters to you.
You’re a small brand, creative business or festive pro who wants to grow with purpose. You care about thoughtful products, meaningful experiences and beautiful design. You want strong Christmas sales without losing what makes your brand special.
But it can feel impossibly hard cutting through the festive noise. And painfully frustrating watching louder, less aligned businesses steal the spotlight.
You’re not after gimmicks. You want strategy and storytelling that actually works, and feels like you. You’re short on time, juggling it all, and trying to make the next move count.
Sound familiar?
You’re in the right place!
You want to stand out during the busiest season of the year, without losing your unique magic.
You crave affordable festive strategy, ideas, and considered trend insights you can actually use.
You value creativity, storytelling and making Christmas feel personal and connected.
You’re looking for ways to increase visibility and build genuine connection with your audience.
You’re not chasing gimmicks or shortcuts. You want to sell well and stay true to your brand. You want festive strategy that actually works, and feels like you.
And if you’re honest? You’re stretched. Short on time. Juggling everything. Wondering what to focus on next, and how to make it count.
If that sounds familiar, you’re in the right place. I can’t wait to help you sparkle.
How Can I Help?
Christmas is your time to sparkle. Whether you’re a small business, a creative, an editor, or simply planning your own celebration, I’m here to offer years of festive expertise, research and insight to help make the season work for you… not the other way around!
Share
Expert Comment
Insightful Christmas commentary for publications, podcasts and broadcasts covering festive trends, consumer behaviour, family celebrations, seasonal inspiration & evolving traditions.
Inspire
Workshop
Q4-focused workshops, webinars and guest sessions for creative communities and small businesses, sharing seasonal trend and consumer insights along with practical, affordable ideas to help you make the most of the peak festive season.
Deep Dive
Bespoke
Tailored 1:1 strategy to help you navigate Q4 with confidence and clarity, using festive storytelling to boost visibility & sales in a way that feels true to your brand and audience.
How Can I Help?
Christmas is your time to sparkle. Whether you’re a small business, a creative, an editor, or simply planning your own celebration, I’m here to offer years of festive expertise, research and insight to help make the season work for you… not the other way around!
Share
Expert Comment
Insightful Christmas commentary for publications, podcasts and broadcasts covering festive trends, consumer behaviour, family celebrations, seasonal inspiration & evolving traditions.
Inspire
Speaking
Q4-focused workshops, webinars and guest sessions for creative communities and small businesses, sharing seasonal trend and consumer insights along with practical, affordable ideas to help you make the most of the peak festive season.
Deep Dive
Bespoke
Tailored 1:1 strategy to help you navigate Q4 with confidence and clarity, using festive storytelling to boost visibility & sales in a way that feels true to your brand and audience.
Festive Strategy, Straight To Your Inbox!
Join me for The Festive Brief.
Practical tips, early trend insights, and Q4 planning ideas for small businesses, creators, and festive professionals.
Where You Might Have Seen Me
I’m proud to have shared festive insight and expertise across a range of publications, podcasts and broadcasters in both the UK & US, including:
Did you know…?
One in five UK shoppers now actively seek out independent brands (Retail Week). If you’re a small business, your story – and how you share it – matters more than ever.